When developing a concept for a poster, I explored several ideas but felt drawn to focusing on mental health. I wanted to convey a positive, light-hearted message through an illustration that would reflect that tone. To enhance the design, I included a secondary piece of text to not only reinforce the main header but also to establish a clear text hierarchy.

Using Adobe Illustrator, I applied and expanded my illustration skills throughout the project. For instance, I created detailed flowers using the pen tool and experimented with new effects I hadn’t used before, allowing me to refine my technical abilities while bringing the poster to life.